Why Look for Productboard Alternatives?
Productboard is one of the most popular product management platforms, known for its customer feedback portal, prioritization features, and roadmap visualization. But it's not the right fit for every team.
Common reasons teams explore alternatives:
The 7 Best Productboard Alternatives
1. Linear
Best for: Engineering-centric teams who want fast, opinionated project management
Linear is the anti-Jira — fast, keyboard-driven, and beautifully designed. It's beloved by engineering teams for its speed and opinionated workflows.
Roadmapping: Linear added roadmap views that let you plan by project, team, or time horizon. It's not as feature-rich as Productboard's roadmaps, but it's tightly integrated with your issue tracker.
Pricing: Free for up to 250 issues, then $8/user/month (Standard) or $14/user/month (Plus)
Pros:
Cons:
2. Aha!
Best for: Enterprise teams that need comprehensive strategy-to-delivery planning
Aha! is the enterprise alternative to Productboard — more features, more customization, and a higher price tag to match.
Roadmapping: Aha! has the most powerful roadmap builder in the category. Timeline, swimlane, portfolio, and custom views with drag-and-drop.
Pricing: $59/user/month (Roadmaps) or $74/user/month (Ideas + Roadmaps)
Pros:
Cons:
3. Notion (with PM Templates)
Best for: Flexible teams who want an all-in-one workspace without dedicated PM software
Notion isn't a PM tool, but many product teams use it as one. With the right templates, you can build a lightweight product management system.
Roadmapping: Database views in Notion let you create timeline, board, and table views that function as roadmaps. Not as polished as dedicated tools, but infinitely customizable.
Pricing: Free for personal use, $8/user/month (Plus), $15/user/month (Business)
Pros:
Cons:
4. Jira Product Discovery
Best for: Teams already deep in the Atlassian ecosystem
Atlassian built Jira Product Discovery specifically to compete with Productboard — prioritization, idea management, and roadmapping that flows directly into Jira development sprints.
Roadmapping: Timeline and board views with custom fields. The killer feature is seamless handoff from discovery to delivery in Jira.
Pricing: Free for up to 10 users, then $10/user/month
Pros:
Cons:
5. Airfocus
Best for: Teams that want modular PM tooling they can customize
Airfocus positions itself as the modular product management platform — you pick the modules you need (prioritization, roadmapping, feedback) and skip the rest.
Roadmapping: Clean, modern roadmap views with multiple formats. Prioritization uses customizable scoring frameworks (including RICE, WSJF, and custom).
Pricing: $19/user/month (Essential), $69/user/month (Advanced)
Pros:
Cons:
6. Craft.io
Best for: Product leaders who need polished stakeholder-facing roadmaps
Craft.io focuses on the presentation layer — making your roadmaps and PRDs look professional for stakeholder communication.
Roadmapping: Multiple roadmap formats (timeline, board, portfolio) with excellent visual polish. Great for board-level presentations.
Pricing: $39/user/month (Pro), custom enterprise pricing
Pros:
Cons:
7. IdeaPlan Templates
Best for: Teams that want ready-to-use frameworks without the overhead of a SaaS platform
Instead of adopting a full platform, many teams use structured templates with AI-enhanced content to manage their product work. IdeaPlan provides 50+ templates for roadmaps, PRDs, OKRs, competitive analysis, and more.
Roadmapping: Template-based approach — download or copy a roadmap template in the format you need (Now-Next-Later, timeline, goals-based, kanban) and customize it in your existing tools.
Pricing: Free tier available, Pro starts at $15/month
Pros:
Cons:
How to Choose
Choose Productboard if: You have 20+ people in your product org, need robust customer feedback management, and can justify the budget.
Choose Linear if: You're an engineering-led team that values speed and wants planning integrated with issue tracking.
Choose Notion if: Your team already lives in Notion and wants maximum flexibility without adding another tool.
Choose a template-based approach if: You're a small team (1-5 PMs) that doesn't need the overhead of a dedicated platform and prefers working in familiar tools.
Bottom Line
Productboard is excellent at what it does — especially customer feedback management and enterprise roadmapping. But it's not the only option, and for many teams, it's more tool than they need.
Start with your team's biggest pain point. If it's feedback management, Productboard or Jira Product Discovery shine. If it's roadmap communication, look at Aha! or Craft.io. If it's speed and simplicity, Linear or templates might be all you need.