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Acceptance Criteria

Definition

A set of predefined conditions that a user story or feature must satisfy before it is considered complete and ready for release. Acceptance criteria are typically written in a "Given / When / Then" format or as a simple checklist. They eliminate ambiguity between product, design, and engineering by making "done" explicit and testable.

Why It Matters for Product Managers

Understanding acceptance criteria helps product managers make better decisions about what to build, how to measure success, and where to focus limited resources. Teams that master this concept ship more effectively and maintain stronger alignment between business goals and user needs.

How It Works in Practice

Engineering and product teams leverage this practice by integrating it into their regular workflow:

  • Adopt — Agree as a team on how and when to apply this practice, making it an explicit part of the team's working agreement.
  • Execute — Follow through consistently, treating the practice as a non-negotiable part of how the team operates.
  • Inspect — Regularly evaluate whether the practice is delivering the expected benefits and surface any friction.
  • Adapt — Adjust the approach based on what the team learns, keeping what works and discarding what does not.

    • The value of acceptance criteria compounds over time. Teams that commit to it consistently see improvements in velocity, quality, and cross-functional alignment.

    Common Pitfalls

  • Treating the practice as overhead rather than recognizing the quality and velocity benefits it provides.
  • Implementing the process without buy-in from the full cross-functional team.
  • Letting the process become rigid and bureaucratic instead of adapting it as the team learns and grows.

    • Related Concepts

    To deepen your understanding, explore the related concept: User Story.

    Related Terms

    Definition of Done (DoD)User Story

    Frequently Asked Questions

    What is acceptance criteria in product management?+
    A set of predefined conditions that a user story or feature must satisfy before it is considered complete and ready for release. Product managers use this concept to make more informed decisions and deliver better outcomes for users and the business.
    Why is acceptance criteria important for product teams?+
    Acceptance Criteria is important because it provides structure and alignment that enable teams to ship faster, reduce waste, and maintain quality. Teams that adopt this practice consistently see improvements in collaboration, predictability, and user satisfaction.
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