The Serendipity Problem
Remote teams do not struggle with productivity. Every study since 2020 confirms that remote workers ship as much or more than their in-office counterparts. The real problem is serendipity — the accidental conversations that surface problems early, build relationships, and create shared context.
In an office, you overhear a conversation that changes your understanding of a project. You bump into a designer in the kitchen and learn that the feature you are building has a UX concern you had not considered. You notice a colleague's body language and realize they are struggling with something they have not surfaced yet.
These moments do not happen by accident on Slack. They have to be designed. But most remote teams try to replicate office rituals (all-hands, happy hours, watercooler channels) instead of designing new rituals that work for the medium.
Here are the rituals I have seen work across 20+ remote teams. And, just as importantly, the ones I have seen fail.
Rituals That Work
The Async Video Update (replaces: status meetings)
How it works: Once a week, each team member records a 3-5 minute Loom (or similar) covering: what they shipped, what they are working on, what they need help with. Videos are posted to a dedicated Slack channel by end of day Monday.
Why it works:
Key detail: Keep it to 5 minutes max. If someone needs more time, they are describing work at the wrong altitude. Summaries, not details.
GitLab runs their entire company this way. Over 2,000 employees, fully remote, heavily async. Their weekly updates are the backbone of cross-team visibility.
The Pair PM Session (replaces: hallway conversations)
How it works: Two PMs meet for 30 minutes weekly with no agenda. Not "no formal agenda" — literally no agenda. The purpose is to talk about whatever is on their mind: a tricky prioritization call, a stakeholder conflict, a product decision they are unsure about.
Why it works:
Key detail: Rotate pairs every month. This builds relationships across the PM team, not just within immediate peers.
Friday Demo Day (replaces: walking by someone's desk and seeing their work)
How it works: Every Friday at 3 PM, anyone on the product team can demo what they built that week. 5 minutes per demo. No slides. Just screen share and walk through the actual product.
Why it works:
Key detail: Make attendance optional. Mandatory fun is an oxymoron. The demos should be good enough that people want to attend. If attendance drops, the demos need to be more interesting, not more mandatory.
Shopify's "Show and Tell" has run for over a decade. Teams self-select what to demo, and it consistently ranks as one of the most valued rituals in employee surveys.
The Context Dump Document (replaces: tribal knowledge)
How it works: For every major product area, maintain a living document (Notion, Confluence, Google Doc) that answers: What are we building? Why? What have we tried? What did we learn? What is the current plan? Who are the key stakeholders?
Why it works:
Key detail: Someone must own each document. Unowned documents die within 6 weeks. Assign a DRI (directly responsible individual) who updates it weekly.
The Structured Retro (but differently)
Retrospectives are standard on most teams. But remote retros fail in predictable ways: dominant voices take over, introverts stay quiet, and action items are forgotten by next sprint.
How to run remote retros that work:
This takes 45 minutes. The traditional "everyone talks about everything" retro takes 90 minutes and produces less.
The Virtual Coffee Roulette (done right)
How it works: A bot (Donut in Slack, or similar) randomly pairs two people from the team for a 15-minute video chat. Once a week. No agenda, no work topics required.
Why it works — but only under certain conditions:
Key details:
Rituals That Do Not Work
I have seen each of these tried and abandoned. Save yourself the time.
The Virtual Happy Hour
Nobody wants to drink beer on a Zoom call at 5 PM after a full day of Zoom calls. Attendance starts at 60%, drops to 20% by month 3, and the ritual dies a quiet death.
Why it fails: In-person happy hours work because of the physical environment change — you leave the office, go somewhere else, and the context shift signals "relaxation." On Zoom, there is no context shift. You are in the same room, looking at the same screen, talking to the same people.
The Always-On Video Room
The idea: leave a Zoom or Gather room open all day so people can "drop in" like they would in an office.
In practice: nobody leaves their camera on. The room sits empty. The occasional person who does log in feels awkward sitting alone. The tool becomes a guilt-inducing reminder that the team is not connected enough.
The Monday Morning All-Hands
A weekly 60-minute meeting where leaders present updates and teams share status. By week 4, people are multitasking during the call. By week 8, it is an internal podcast that nobody listens to.
Better alternative: Record a 10-minute video update from leadership (async). Hold a monthly all-hands (not weekly) focused on Q&A and discussion, not presentations. Save synchronous time for actual interaction.
The Slack Watercooler Channel
Create a #random or #watercooler channel. Post a conversation prompt. Watch it die after 3 weeks of low engagement.
Why it fails: Slack channels work for information exchange, not relationship building. Text-based social interaction with colleagues lacks the richness that builds real connection. The channels that survive are ones with a specific, narrow focus: #pets, #cooking, #running — shared interests with easy visual content.
Designing Your Ritual Stack
Every team needs a combination of:
The specific tools and cadences will vary, but the categories are universal.
How to audit your current rituals
List every recurring meeting and ritual on your team's calendar. For each one, answer:
If the answer to the third question is "nothing," cancel it. Your team will thank you.
The ritual adoption curve
New rituals take 4-6 weeks to become habits. Do not judge a new ritual in week 2. Give it 6 weeks, then evaluate. But if a ritual requires constant reminding and enforcement after 6 weeks, it is not working. Cut it and try something else.
The goal is not to have the most rituals. It is to have the right ones — a small set of practices that keep the team connected, informed, and productive without consuming the time that should be spent on actual work.