Product Strategy
Guides, frameworks, templates, and tools to help you define, communicate, and execute product strategy. From vision to roadmap to OKRs.
🧭 Strategy Guides(13)
In-depth playbooks for building and executing product strategy.
How to Hire Product Managers: A 6-Step Framework
A structured framework for hiring product managers. Covers defining the PM type, writing job descriptions, screening resumes, interview design, assessment rubrics, and closing candidates.
Design Leader's AI Adoption Playbook: A 6-Step Framework for UX Teams
A comprehensive 6-step playbook for design leaders adopting AI across their teams. Covers building the business case, tool selection, team upskilling, workflow integration, measuring ROI, and governance.
When to Add AI to Your Product: A 5-Step Decision Framework for Product Managers
A structured 5-step framework for deciding when AI adds genuine value to your product vs. when it adds complexity without benefit. Includes the AI Decision Matrix and real-world examples.
AI Vendor Evaluation: A 5-Step Framework for Product Managers Selecting AI Models and Vendors
A structured 5-step framework for evaluating and selecting AI vendors and models. Covers capability assessment, cost analysis, risk evaluation, integration complexity, and vendor lock-in mitigation.
How to Write an AI Product Strategy: A 7-Step Framework for Product Managers
A practical 7-step framework for building an AI product strategy. Covers problem-solution fit, model selection, data moats, UX patterns, risk mitigation, and go-to-market for AI products.
AI Product-Market Fit: A 6-Step Framework for Assessing PMF in AI Products
A practical 6-step framework for assessing product-market fit specifically for AI products. Covers unique PMF signals, measurement approaches, and common pitfalls that are specific to AI.
🧩 Strategy Frameworks(1)
Structured approaches to strategic planning, competitive analysis, and decision-making.
🧮 Strategy Tools(5)
Free calculators to quantify market opportunity, measure growth, and model ROI.
TAM/SAM/SOM Calculator
Estimate your total addressable, serviceable, and obtainable market.
North Star Metric Finder
Find the one metric that best captures the value your product delivers.
Feature ROI Calculator
Compare return on investment across feature bets and initiatives.
AARRR Funnel Calculator
Map and measure your acquisition-to-revenue growth funnel.
Runway Calculator
Calculate how long your current funding will last at your burn rate.
📚 How-To Guides(6)
Step-by-step guides for building strategy artifacts and processes.
Product Strategy Alignment Workshop: A 90-Minute Facilitator Guide
A facilitator-ready workshop for aligning leadership on product strategy. Includes a strategy canvas exercise, priority stack ranking, and commitment documentation.
What Is a Product Roadmap? Types, Examples, and Best Practices
A product roadmap is a strategic communication tool that shows where your product is headed and why. Learn the main types, real-world examples, common formats, and mistakes to avoid.
The Complete Guide to Product Roadmaps: Strategy, Types, and Templates
The definitive guide to product roadmaps covering 8 roadmap types, audience-specific formats, templates, communication strategies, and common mistakes to avoid.
📖 Strategy Terms(34)
Key strategy concepts defined clearly.
✍️ Strategy Articles(24)
Practical articles on product strategy topics.
When to Pivot vs Persevere: A Decision Framework for PMs
Most teams pivot too late or for the wrong reasons. Here are specific signals that distinguish 'not working yet' from 'won't work.'
The Case for Boring Products: Why Excitement Is Overrated
The best products are boring in the best way — reliable, predictable, invisible. Stop chasing delight and focus on removing friction.
The 5 Product Strategy Mistakes I See Most Often
Not having a strategy, confusing it with goals, changing it quarterly, strategy by committee, and ignoring competitive reality. With real examples.
Build Your Product Strategy
Start with a market sizing calculation, define your North Star metric, then use our strategy templates to put it all together.