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Business model

Business model is a product management concept used by teams to make better decisions and deliver outcomes aligned with strategy. In practice, it shapes how work is prioritized, planned, and executed across discovery and delivery.When to use: Apply business model when clarity, alignment, or tradeoffs are required to move from ideas to impact.When not to use: Avoid relying on business model when the problem is undefined or when speed matters more than structure.Example: A product team uses business model to align stakeholders, focus effort, and measure success against customer and business outcomes.

Glossary categories

Additional glossary terms

Customer Feedback Benefits

Customer Feedback Benefits explained for product managers—what it is, when to use it, and how it drives better product decisions.

Track Feature Requests In Trello

Track Feature Requests In Trello explained for product managers—what it is, when to use it, and how it drives better product decisions.

Product Roadmap Development

Product Roadmap Development explained for product managers—what it is, when to use it, and how it drives better product decisions.

Roadmap Planning Template

Roadmap Planning Template explained for product managers—what it is, when to use it, and how it drives better product decisions.

Roadmap templates

Epic Roadmap Slide Template

An Epic Roadmap is a planning tool used in agile software development to visualize Epics, associated stories, timelines, and priorities, helping prioritize features and plan sprints.

Portfolio Roadmap Template

The Portfolio Roadmap is a visual planning tool used to manage and prioritize a portfolio of projects or initiatives, communicate progress, and manage priorities.

Product Features Roadmap Template

The Product Features Roadmap is a visual planning tool used in software development to align product development with business goals, communicate progress, and manage priorities.

Goals Roadmap Template

The Goals Roadmap is a visual planning tool used to set and achieve goals within a specific timeframe, track progress, and communicate with stakeholders.

Product Initiative Roadmap Template

The Product Initiative Roadmap is a visual planning tool used to manage and prioritize a set of related product initiatives, communicate progress, and manage priorities.