View all glossary terms

Customer Advisory Board

Customer Advisory Board is a product management concept used by teams to make better decisions and deliver outcomes aligned with strategy. In practice, it shapes how work is prioritized, planned, and executed across discovery and delivery.When to use: Apply customer advisory board when clarity, alignment, or tradeoffs are required to move from ideas to impact.When not to use: Avoid relying on customer advisory board when the problem is undefined or when speed matters more than structure.Example: A product team uses customer advisory board to align stakeholders, focus effort, and measure success against customer and business outcomes.

Glossary categories

Additional glossary terms

Product Launch Services

Product Launch Services explained for product managers—what it is, when to use it, and how it drives better product decisions.

User Feedback Website

User Feedback Website explained for product managers—what it is, when to use it, and how it drives better product decisions.

How Do You Collect User Feedback

How Do You Collect User Feedback explained for product managers—what it is, when to use it, and how it drives better product decisions.

Feature Request Tool

Feature Request Tool explained for product managers—what it is, when to use it, and how it drives better product decisions.

Roadmap templates

Product Initiative Roadmap Template

The Product Initiative Roadmap is a visual planning tool used to manage and prioritize a set of related product initiatives, communicate progress, and manage priorities.

Sprint Plan Roadmap Template

The Sprint Plan Roadmap is a visual planning tool used by agile software development teams to plan and track the progress of individual sprints, communicate progress, and manage priorities.

Product Timeline Roadmap Template

The Product Timeline is a visual planning tool used in software development to track and plan product development, identify potential bottlenecks, and ensure timely delivery.

Now Next Later Roadmap Slide Template

The Now Next Later Roadmap is a visual planning tool used in agile software development to prioritize tasks and manage backlogs, improving productivity and focusing on delivering value to customers.

Quarterly Roadmap Template

A Quarterly Roadmap is a planning tool used by organizations to outline goals, priorities, and tasks for a three-month period, providing direction, alignment, and structure.