View all glossary terms

Customer Advisory Board

A Customer Advisory Board (CAB) is a group of customers a company invites to provide feedback and advice on products, services, and strategic direction. Companies use CABs to gain insight into the customer experience and develop strategies that meet customer needs. The board comprises representatives from various customer segments, including current and potential customers, industry experts, and other stakeholders. Members of the CAB are selected based on their expertise, influence, and potential to offer valuable feedback. CABs meet regularly to discuss customer-related issues, review feedback, and develop strategies. Companies benefit from the insights and relationships formed through CABs and the improved customer loyalty and engagement often resulting from implementing a customer-centric approach.

Glossary categories

Additional glossary terms

Product-Driven Marketing

Product-driven marketing is a strategy focused on the customer experience, using data to provide personalized, timely offers and rewards to ensure customers have the best experience possible. It's the key to long-term success and customer loyalty.

Outsource Product Management

Outsource product management to experienced professionals. Get experienced, results-driven product management services, with a wide range of expertise in product strategy, roadmapping and product launch. Benefit from cost-effective and time-efficient product management services.

What Is User Feedback

User Feedback is any opinion, suggestion, or experience shared by a user about a product, service, or experience. It helps companies understand what customers need, want, and think about their products and services.

Feedback From Users

Get real-time feedback from users and make informed decisions with data-driven insights. Our user feedback solutions provide actionable insights that help you understand customer behavior and make decisions that drive success.

Roadmap templates

Product Timeline Roadmap Template

The Product Timeline is a visual planning tool used in software development to track and plan product development, identify potential bottlenecks, and ensure timely delivery.

Release Roadmap Template

The Release Roadmap is a visual planning tool used in software development to plan and track the release of software products or updates, communicate progress, and manage priorities.

Initiative Roadmap Template

The Initiative Roadmap is a visual planning tool used to plan and track the progress of strategic initiatives or projects, communicate progress, and manage priorities.

Portfolio Roadmap Template

The Portfolio Roadmap is a visual planning tool used to manage and prioritize a portfolio of projects or initiatives, communicate progress, and manage priorities.

Product Feature Roadmap Template

The Product Feature Roadmap is a visual planning tool used to manage and prioritize the development of specific product features, communicate progress, and manage priorities.