View all glossary terms

Customer experience (CX)

Customer experience, or CX, refers to the overall interactions a customer has with a business. It involves how customers perceive every aspect of their interactions with a company, from the initial contact to the after-sales service. CX is important because it helps businesses to create lasting relationships with their customers, build customer loyalty, and drive repeat purchases. It also helps to encourage customer referrals and positive reviews, which can help to increase brand visibility. To create a successful CX strategy, businesses must deliver excellent customer service, build customer trust, and offer personalized experiences. Additionally, businesses should use customer feedback to improve the customer experience continuously. Overall, customer experience is essential for successful businesses, as it is essential for creating customer loyalty and driving business growth.

Glossary categories

Additional glossary terms

Business model canvas

Business Model Canvas helps entrepreneurs, startups & business owners design, build & test business models in an organized way. It is an effective tool for planning, strategizing & growing your business.

Product Owner Definition

Product Owners are responsible for delivering the highest value for their products, services, or projects. They are responsible for understanding customer needs and ensuring that their product meets customer requirements. They also ensure that the product is delivered on time and within budget.

Customer Feedback Benefits

Customer feedback is invaluable! It provides valuable insights that help businesses improve products/services, understand customer needs, and build better customer relationships. Benefits include increased customer satisfaction, improved customer retention, and increased sales.

Customer Feedback Management

Customer feedback management is essential for businesses to understand their customers' needs and wants. Our software helps you collect, analyze, and act on customer feedback to improve your products and services and create a better customer experience.

Roadmap templates

Epic Roadmap Template

The Epic Roadmap is a visual planning tool used to plan and track the progress of larger-scale software development initiatives, communicate progress, and manage priorities.

Release Roadmap Template

The Release Roadmap is a visual planning tool used in software development to plan and track the release of software products or updates, communicate progress, and manage priorities.

Epic Roadmap Slide Template

An Epic Roadmap is a planning tool used in agile software development to visualize Epics, associated stories, timelines, and priorities, helping prioritize features and plan sprints.

Kanban Product Roadmap Slide Template

The Kanban Product Roadmap is a visual planning tool used in agile software development to manage priorities, improve flow, and adapt to changing requirements in real-time.

Swim Lane Roadmap Template

The Swim Lane Roadmap is a visual planning tool used to manage complex projects involving multiple teams or stakeholders, ensuring accountability, managing dependencies, and identifying bottlenecks.