Customer research is a product management concept used by teams to make better decisions and deliver outcomes aligned with strategy. In practice, it shapes how work is prioritized, planned, and executed across discovery and delivery.When to use: Apply customer research when clarity, alignment, or tradeoffs are required to move from ideas to impact.When not to use: Avoid relying on customer research when the problem is undefined or when speed matters more than structure.Example: A product team uses customer research to align stakeholders, focus effort, and measure success against customer and business outcomes.
Definition of Value Hypothesis 1298 in product management, including how it supports effective product strategy and execution.
Managing Web-Based Feedback explained for product managers—what it is, when to use it, and how it drives better product decisions.
Continuous integration explained for product managers—what it is, when to use it, and how it drives better product decisions.
Learn what Lean Experiment 109 means in product management and how it is used in modern product strategy.
The Portfolio Roadmap is a visual planning tool used to manage and prioritize a portfolio of projects or initiatives, communicate progress, and manage priorities.
The Goals Roadmap is a visual planning tool used to set and achieve goals within a specific timeframe, track progress, and communicate with stakeholders.
The Epic Roadmap is a visual planning tool used to plan and track the progress of larger-scale software development initiatives, communicate progress, and manage priorities.
The Product Initiative Roadmap is a visual planning tool used to manage and prioritize a set of related product initiatives, communicate progress, and manage priorities.
The Product Full Timeline Roadmap is a visual planning tool used to track and plan the entire lifecycle of a product, ensuring stakeholders understand the development strategy, timeline, and dependencies.