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Customer retention

Customer retention keeps customers loyal and engaged with a company, product, or service. It involves activities and strategies to ensure that customers continue buying from a business and remain faithful. Customer retention strategies focus on customer loyalty, satisfaction, and engagement. These strategies may include loyalty programs, customer surveys, targeted communications, reward programs, customer service, and customer experience initiatives. Customer retention aims to increase repeat business, lower customer acquisition costs, and improve customer lifetime value. Companies can foster relationships with their customers by focusing on customer retention and creating long-term customer loyalty.

Glossary categories

Additional glossary terms

Hypertext Transfer Protocol Secure (HTTPS)

HTTPS is a secure version of the Hypertext Transfer Protocol (HTTP) used to encrypt communication between clients and servers on the web. It helps protect website visitors from malicious content and keeps sensitive information secure.

Product Operations Roles

Product Operations roles are essential for ensuring a product's success. Professionals in this field help define and execute product strategies, analyze user data, and develop processes and tools that optimize product performance.

Feature Request System

Our feature request system makes it easy to stay on top of customer feedback. Get organized, prioritize requests, and quickly turn customer feedback into product improvements.

Free Technology Roadmap Template

A free technology roadmap template allows you to quickly and easily create a plan for your project. It provides a visual aid for mapping out your objectives, timeline, and tasks to help ensure you stay on track and achieve your goals. Get started today!

Roadmap templates

Epic Roadmap Template

The Epic Roadmap is a visual planning tool used to plan and track the progress of larger-scale software development initiatives, communicate progress, and manage priorities.

Product Timeline Roadmap Template

The Product Timeline is a visual planning tool used in software development to track and plan product development, identify potential bottlenecks, and ensure timely delivery.

Features by Month Roadmap Template

A Features by Month Roadmap Template is a planning tool used in software development to organize and prioritize features, communicate progress, and align with business objectives.

Sprint Plan Roadmap Template

The Sprint Plan Roadmap is a visual planning tool used by agile software development teams to plan and track the progress of individual sprints, communicate progress, and manage priorities.

Product Features Roadmap Template

The Product Features Roadmap is a visual planning tool used in software development to align product development with business goals, communicate progress, and manage priorities.