View all glossary terms

Go-to-market roadmap and strategy

Go-to-market roadmap and strategy is a product management concept used by teams to make better decisions and deliver outcomes aligned with strategy. In practice, it shapes how work is prioritized, planned, and executed across discovery and delivery.When to use: Apply go-to-market roadmap and strategy when clarity, alignment, or tradeoffs are required to move from ideas to impact.When not to use: Avoid relying on go-to-market roadmap and strategy when the problem is undefined or when speed matters more than structure.Example: A product team uses go-to-market roadmap and strategy to align stakeholders, focus effort, and measure success against customer and business outcomes.

Glossary categories

Additional glossary terms

Product Discovery 1093

Definition of Product Discovery 1093 in product management, including how it supports effective product strategy and execution.

Crm Product Manager

Crm Product Manager explained for product managers—what it is, when to use it, and how it drives better product decisions.

Opportunity Assessment 1199

Definition of Opportunity Assessment 1199 in product management, including how it supports effective product strategy and execution.

Portfolio Planning 1391

Definition of Portfolio Planning 1391 in product management, including how it supports effective product strategy and execution.

Roadmap templates

Product Full Timeline Roadmap Template

The Product Full Timeline Roadmap is a visual planning tool used to track and plan the entire lifecycle of a product, ensuring stakeholders understand the development strategy, timeline, and dependencies.

Kanban Roadmap Template

The Kanban Roadmap is a visual planning tool used to manage and track the progress of tasks in a Kanban system, communicate progress, and manage priorities.

Epic Roadmap Template

The Epic Roadmap is a visual planning tool used to plan and track the progress of larger-scale software development initiatives, communicate progress, and manage priorities.

Now Next Later Roadmap Slide Template

The Now Next Later Roadmap is a visual planning tool used in agile software development to prioritize tasks and manage backlogs, improving productivity and focusing on delivering value to customers.

Sprint Plan Roadmap Template

The Sprint Plan Roadmap is a visual planning tool used by agile software development teams to plan and track the progress of individual sprints, communicate progress, and manage priorities.