View all glossary terms

Go-to-market roadmap and strategy

Go-to-market (GTM) roadmaps and strategies are critical to any business plan. They provide the framework for launching a product or service and ensure the company aims to reach its target market, optimize customer experience, and drive revenue. A GTM strategy should include research and analysis of the competitive landscape, customer segments, channel strategy, and pricing. The roadmap should also include marketing plans, timelines, and budgets. Additionally, GTM strategies should incorporate tactics to build and measure customer loyalty and ensure the company can respond to market changes and customer feedback. With a comprehensive GTM roadmap and strategy, companies can provide their products and services are successfully launched and positioned for success.

Glossary categories

Additional glossary terms

Free Customer Feedback Software

Free customer feedback software to help you get & analyze customer reviews fast. Collect feedback, analyze trends & improve customer satisfaction. Get insights into customer experience & drive better business decisions.

Customer Feedback Tool

This customer feedback tool helps businesses collect customer feedback quickly and easily. With it, you can quickly and accurately gauge customer satisfaction, identify areas for improvement, and increase customer loyalty.

Product Roadmap Tools

Product Roadmap Tools help you plan and track your product goals. Easily visualize your product vision and organize tasks, timelines, and resources. Get the insights you need to make smart decisions and achieve success.

Prioritize User Feedback

Gain valuable insights from your customers to prioritize user feedback and make informed decisions. Learn how to understand user feedback, establish priorities and make the most of customer feedback to improve your products and services.

Roadmap templates

Now Next Later Roadmap Slide Template

The Now Next Later Roadmap is a visual planning tool used in agile software development to prioritize tasks and manage backlogs, improving productivity and focusing on delivering value to customers.

Portfolio Roadmap Template

The Portfolio Roadmap is a visual planning tool used to manage and prioritize a portfolio of projects or initiatives, communicate progress, and manage priorities.

Product Timeline Roadmap Template

The Product Timeline is a visual planning tool used in software development to track and plan product development, identify potential bottlenecks, and ensure timely delivery.

Product Features Roadmap Template

The Product Features Roadmap is a visual planning tool used in software development to align product development with business goals, communicate progress, and manage priorities.

Release Roadmap Template

The Release Roadmap is a visual planning tool used in software development to plan and track the release of software products or updates, communicate progress, and manage priorities.