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How To Prioritize Your Customers

How To Prioritize Your Customers is a product management concept used by teams to make better decisions and deliver outcomes aligned with strategy. In practice, it shapes how work is prioritized, planned, and executed across discovery and delivery.When to use: Apply how to prioritize your customers when clarity, alignment, or tradeoffs are required to move from ideas to impact.When not to use: Avoid relying on how to prioritize your customers when the problem is undefined or when speed matters more than structure.Example: A product team uses how to prioritize your customers to align stakeholders, focus effort, and measure success against customer and business outcomes.

Glossary categories

Additional glossary terms

Product Roadmap Toolkit

Product Roadmap Toolkit explained for product managers—what it is, when to use it, and how it drives better product decisions.

Product Feedback Tools

Product Feedback Tools explained for product managers—what it is, when to use it, and how it drives better product decisions.

Canny Pricing

Canny Pricing explained for product managers—what it is, when to use it, and how it drives better product decisions.

Feature Request Tracker

Feature Request Tracker explained for product managers—what it is, when to use it, and how it drives better product decisions.

Roadmap templates

Release Roadmap Template

The Release Roadmap is a visual planning tool used in software development to plan and track the release of software products or updates, communicate progress, and manage priorities.

Features by Month Roadmap Template

A Features by Month Roadmap Template is a planning tool used in software development to organize and prioritize features, communicate progress, and align with business objectives.

Now Next Later Roadmap Slide Template

The Now Next Later Roadmap is a visual planning tool used in agile software development to prioritize tasks and manage backlogs, improving productivity and focusing on delivering value to customers.

Goals Roadmap Template

The Goals Roadmap is a visual planning tool used to set and achieve goals within a specific timeframe, track progress, and communicate with stakeholders.

Portfolio Roadmap Template

The Portfolio Roadmap is a visual planning tool used to manage and prioritize a portfolio of projects or initiatives, communicate progress, and manage priorities.