View all glossary terms

Product-Driven Marketing

Product-driven marketing is a marketing strategy focusing on the product being sold rather than the customer. This approach is based on the idea that if the product is of high quality and has features that people want, it will be successful, and the customer will be attracted to it. This type of marketing relies heavily on research and development to ensure that the product is up-to-date and competitive in the market. It emphasizes the features of the product and the value it can bring to the customer. Product-driven marketing also relies on ensuring the product is well-branded and visible in the marketplace, which is why advertising and other promotional tactics are often used. Ultimately, this type of marketing focuses on ensuring the product is seen, understood, and appreciated by potential customers.

Glossary categories

Additional glossary terms

Churn

Churn is a powerful predictive analytics software that helps businesses understand customer behavior, identify key drivers of churn, and proactively manage relationships to improve retention and loyalty.

Product Roadmap Success

Product Roadmap success starts with a clear vision and strategy, and ends with effective execution. With the right roadmapping tools and resources, you can achieve success in developing and managing products that meet customer needs.

Product Management Feedback Loop

The product management feedback loop helps businesses understand their customers better and make better decisions. With continuous customer feedback, businesses can improve their products and services, resulting in higher customer satisfaction and increased revenue.

Iterative development

Iterative development is an incremental approach to software development that allows for faster delivery, continual improvement, and increased functionality. It's an agile method that helps teams build better products and reach success faster.

Roadmap templates

Product Features Roadmap Template

The Product Features Roadmap is a visual planning tool used in software development to align product development with business goals, communicate progress, and manage priorities.

Epic Roadmap Slide Template

An Epic Roadmap is a planning tool used in agile software development to visualize Epics, associated stories, timelines, and priorities, helping prioritize features and plan sprints.

Release Plan Roadmap Template

The Release Plan Roadmap is a visual planning tool used to manage and prioritize the development of specific product releases, communicate progress, and manage priorities.

Sprint Plan Roadmap Template

The Sprint Plan Roadmap is a visual planning tool used by agile software development teams to plan and track the progress of individual sprints, communicate progress, and manage priorities.

Product Feature Roadmap Template

The Product Feature Roadmap is a visual planning tool used to manage and prioritize the development of specific product features, communicate progress, and manage priorities.