Product AnalyticsVS Comparison
Mixpanel vs Amplitude: Event Analytics Head-to-Head
Compare Mixpanel and Amplitude for product analytics. See differences in data analysis, experimentation, and pricing.
Quick Verdict
Both are excellent event analytics platforms. Mixpanel is often easier for self-serve exploration. Amplitude has stronger experimentation and collaboration features for larger teams.
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Mixpanel: Use Mixpanel when you want fast, self-serve analytics with an intuitive query builder and generous free tier (20M events).
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Amplitude: Use Amplitude when you need behavioral cohorts, built-in experimentation, and collaboration features for a larger analytics team.
Side-by-Side Comparison
| Feature | Mixpanel | Amplitude |
|---|---|---|
| Category | Product Analytics | Product Analytics |
| Pricing | Free (20M events), $25+/mo | Free (50K MTU), custom pricing |
| Best For | Data-driven product teams | Growth-focused product teams at scale |
| Segment | Enterprise | Enterprise |
| Team Size | 1–5 to 200+ people | 6–20 to 200+ people |
| Top Strengths | Powerful event analytics, Funnels & retention reports, Self-serve exploration | Behavioral cohorts, User journey mapping, Experimentation platform |
| Best Roles | IC PMs, Senior PMs, Group PMs | IC PMs, Senior PMs, Group PMs |
| Best Needs | Analytics | Analytics, Experimentation |
Mixpanel
- Category
- Product Analytics
- Pricing
- Free (20M events), $25+/mo
- Best For
- Data-driven product teams
- Segment
- Enterprise
- Team Size
- 1–5 to 200+ people
- Top Strengths
- Powerful event analytics, Funnels & retention reports, Self-serve exploration
- Best Roles
- IC PMs, Senior PMs, Group PMs
- Best Needs
- Analytics
Amplitude
- Category
- Product Analytics
- Pricing
- Free (50K MTU), custom pricing
- Best For
- Growth-focused product teams at scale
- Segment
- Enterprise
- Team Size
- 6–20 to 200+ people
- Top Strengths
- Behavioral cohorts, User journey mapping, Experimentation platform
- Best Roles
- IC PMs, Senior PMs, Group PMs
- Best Needs
- Analytics, Experimentation
Scoring Breakdown
Role Fit (avg)
Mixpanel
7.2
Amplitude
7.8
Need Fit (avg)
Mixpanel
3.3
Amplitude
3.6
Team Size (avg)
Mixpanel
8.2
Amplitude
8.2
Budget Fit (avg)
Mixpanel
8.8
Amplitude
8.0
Maturity (avg)
Mixpanel
7.5
Amplitude
7.5
Integration (avg)
Mixpanel
2.0
Amplitude
2.0
Mixpanel
EnterpriseEvent-based product analytics with funnels, retention, and cohort analysis.
Powerful event analyticsFunnels & retention reportsSelf-serve explorationReal-time data
Amplitude
EnterpriseDigital analytics platform for understanding user behavior, retention, and growth.
Behavioral cohortsUser journey mappingExperimentation platformCollaboration features
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