How Founders Built Their SaaS Companies
Real founders share revenue numbers, growth channels, biggest wins, and hardest lessons. Filter by industry, revenue range, and more.
Filter Stories
How Tyler Tringas Built Storemapper to $10K-50K/mo
“Build something people actually need, not something you think is clever.”
How Sahil Lavingia Built Gumroad to $500K-1M/mo
“Profitability gives you the freedom to build the product your customers actually want.”
How Ruben Gamez Built Bidsketch to $10K-50K/mo
“Solve your own problem first, then find others who share that same pain.”
How Rob Walling Built Drip to $100K-500K/mo (Bootstrapped)
How Rand Fishkin Built SparkToro to $50K-100K/mo (Seed)
“Bootstrap when possible and focus on solving real problems rather than chasing the latest growth hacks.”
How Rachel Hepworth Built Slack to $1M+/mo (Series B+)
“Make your product so good that users become your best salespeople.”
How Pieter Levels Built Nomad List to $100K-500K/mo
How Peldi Guilizzoni Built Balsamiq to $500K-1M/mo
“Build something people actually want to use, not just something they need to use.”
How Patrick Campbell Built ProfitWell to $1M+/mo (Series A)
How Nathan Barry Built ConvertKit to $1M+/mo (Bootstrapped)
How Mikael Cho Built Unsplash to $100K-500K/mo (Series A)
“Build something people love first, figure out how to make money from it second.”
How Mathilde Collin Built Front to $1M+/mo (Series B+)
How Laura Roeder Built MeetEdgar to $100K-500K/mo
How Hiten Shah Built FYI to $10K-50K/mo (Bootstrapped)
How Des Traynor Built Intercom to $1M+/mo (Series B+)
“Build something you desperately want to use yourself, then tell everyone why it matters.”
How David Heinemeier Hansson Built Basecamp to $1M+/mo
How Courtland Allen Built Indie Hackers to $50K-100K/mo
How Brennan Dunn Built RightMessage to $50K-100K/mo
How Ben Tossell Built Makerpad to $50K-100K/mo
“Build in public and share your journey authentically - your struggles and failures are often more valuable to your community than your successes.”
How Allan Grant Built Hired to $1M+/mo (Series B+)
Get Featured as a Founder
Get your own page on IdeaPlan with backlinks to your site, LinkedIn, and Twitter. Thousands of SaaS builders read these stories every month.