Product AnalyticsVS Comparison
Pendo vs Heap: Product Experience vs Pure Analytics
Compare Pendo and Heap. One combines analytics with in-app guidance, the other focuses on auto-capture analytics.
Quick Verdict
Pendo is the better choice if you need analytics plus in-app guides and NPS surveys. Heap is stronger as a pure analytics tool with its auto-capture approach.
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Pendo: Use Pendo when you need product analytics combined with in-app onboarding flows, feature announcements, and feedback collection.
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Heap: Use Heap when your primary need is understanding user behavior through auto-captured event data without manual instrumentation.
Side-by-Side Comparison
| Feature | Pendo | Heap |
|---|---|---|
| Category | Product Analytics | Product Analytics |
| Pricing | Free tier, custom pricing | Free tier, custom pricing |
| Best For | Product-led growth teams | Teams that want analytics without manual tracking |
| Segment | Enterprise | Mid-Market |
| Team Size | 6–20 to 200+ people | 1–5 to 200+ people |
| Top Strengths | Analytics + in-app guidance, No-code onboarding flows, Feedback collection | Automatic event capture, No manual instrumentation, Session replay |
| Best Roles | Senior PMs, IC PMs, Heads of Product | IC PMs, Senior PMs, Group PMs |
| Best Needs | Analytics, Feedback | Analytics |
Pendo
- Category
- Product Analytics
- Pricing
- Free tier, custom pricing
- Best For
- Product-led growth teams
- Segment
- Enterprise
- Team Size
- 6–20 to 200+ people
- Top Strengths
- Analytics + in-app guidance, No-code onboarding flows, Feedback collection
- Best Roles
- Senior PMs, IC PMs, Heads of Product
- Best Needs
- Analytics, Feedback
Heap
- Category
- Product Analytics
- Pricing
- Free tier, custom pricing
- Best For
- Teams that want analytics without manual tracking
- Segment
- Mid-Market
- Team Size
- 1–5 to 200+ people
- Top Strengths
- Automatic event capture, No manual instrumentation, Session replay
- Best Roles
- IC PMs, Senior PMs, Group PMs
- Best Needs
- Analytics
Scoring Breakdown
Role Fit (avg)
Pendo
7.7
Heap
6.5
Need Fit (avg)
Pendo
4.1
Heap
2.8
Team Size (avg)
Pendo
7.4
Heap
7.6
Budget Fit (avg)
Pendo
6.4
Heap
7.2
Maturity (avg)
Pendo
7.0
Heap
7.5
Integration (avg)
Pendo
2.7
Heap
1.7
Pendo
EnterpriseProduct experience platform combining analytics, in-app guides, and feedback.
Analytics + in-app guidanceNo-code onboarding flowsFeedback collectionProduct usage scoring
Heap
Mid-MarketAuto-capture analytics that retroactively tracks every user interaction.
Automatic event captureNo manual instrumentationSession replayRetroactive analysis
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