Product AnalyticsTop 6 List

Best Product Analytics Platforms for PMs

Ranked comparison of 6 product analytics tools: Mixpanel, Amplitude, Heap, Pendo, Google Analytics, and Sprig.

Product analytics helps PMs understand what users actually do, not just what they say. The landscape ranges from free tools like Google Analytics to specialized platforms like Amplitude. Here are 6 options ranked by analytical depth.

1
MixpanelEnterpriseFree (20M events), $25+/mo

Event-based product analytics with funnels, retention, and cohort analysis.

Powerful event analyticsFunnels & retention reportsSelf-serve explorationReal-time data

Best for: Data-driven product teams

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2
AmplitudeEnterpriseFree (50K MTU), custom pricing

Digital analytics platform for understanding user behavior, retention, and growth.

Behavioral cohortsUser journey mappingExperimentation platformCollaboration features

Best for: Growth-focused product teams at scale

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3
HeapMid-MarketFree tier, custom pricing

Auto-capture analytics that retroactively tracks every user interaction.

Automatic event captureNo manual instrumentationSession replayRetroactive analysis

Best for: Teams that want analytics without manual tracking

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4
PendoEnterpriseFree tier, custom pricing

Product experience platform combining analytics, in-app guides, and feedback.

Analytics + in-app guidanceNo-code onboarding flowsFeedback collectionProduct usage scoring

Best for: Product-led growth teams

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5
Google AnalyticsStarterFree

Free web and app analytics platform for tracking traffic, conversions, and user behavior.

Completely freeUniversal adoptionTraffic & acquisition dataGoogle ecosystem integration

Best for: Every team needing baseline analytics

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6
SprigMid-MarketFree tier, custom pricing

In-context user research with targeted surveys, heatmaps, and session replays.

In-app surveys at key momentsAI-powered analysisHeatmaps & replaysConcept & prototype testing

Best for: Teams running continuous discovery

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Quick Comparison

#ToolPricingSegmentBest For
1MixpanelFree (20M events), $25+/moEnterpriseData-driven product teams
2AmplitudeFree (50K MTU), custom pricingEnterpriseGrowth-focused product teams at scale
3HeapFree tier, custom pricingMid-MarketTeams that want analytics without manual tracking
4PendoFree tier, custom pricingEnterpriseProduct-led growth teams
5Google AnalyticsFreeStarterEvery team needing baseline analytics
6SprigFree tier, custom pricingMid-MarketTeams running continuous discovery

Best by Budget

Free budget:Google Analytics
Under $25/seat:Google Analytics
$25–$75/seat:Mixpanel
$75+/seat:Mixpanel

Verdict

Mixpanel and Amplitude lead for event-based product analytics. Heap is the best choice for teams that want auto-capture. Pendo adds in-app guidance on top of analytics. Start with Google Analytics if budget is zero.

Related Comparisons

VS

Mixpanel vs Amplitude: Event Analytics Head-to-Head

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Amplitude vs Heap: Instrumented vs Auto-Capture Analytics

VS

Pendo vs Heap: Product Experience vs Pure Analytics

VS

Sprig vs Hotjar: In-Context Research vs Behavior Heatmaps

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