StrategyTop List12 tools

Best PM Tools for VPs of Product and CPOs

The 12 tools every VP of Product and CPO should know. SaaS metrics, strategy, assessments, and AI readiness for executive-level decisions.

VPs of Product and CPOs operate at the intersection of strategy, finance, and team building. The tools you need are different from the ones IC PMs use daily. This list focuses on the calculators and assessments that inform board presentations, investment decisions, organizational diagnostics, and strategic planning — the work that defines product leadership at scale.

1
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MRR/ARR Calculator

Quick

MRR and ARR are the foundational metrics of every SaaS business. This calculator breaks down your recurring revenue into new, expansion, contraction, and churned components so you can see exactly where growth is coming from. Product leaders use MRR decomposition to identify whether growth is driven by acquisition or expansion and to spot early warning signs in contraction trends.

Best for

Senior PM, Head of Product, VP Product, CPO

You enter

New MRR, expansion MRR, contraction MRR, churned MRR

You get

Net new MRR, ARR, MRR growth rate, component breakdown

Try MRR/ARR Calculator
2

LTV:CAC Ratio

Quick

LTV:CAC ratio is the single most important unit economics metric for SaaS businesses. A ratio of 3:1 or higher indicates healthy economics; below that, you are spending too much to acquire customers relative to their value. Product leaders use this metric to evaluate go-to-market efficiency, negotiate marketing budgets, and determine whether the business model is sustainable at scale.

Best for

Senior PM, Head of Product, VP Product, CPO

You enter

Customer LTV ($), customer acquisition cost ($)

You get

LTV:CAC ratio, payback period (months), health assessment, benchmark comparison

Try LTV:CAC Ratio
3
📏

Rule of 40 Calculator

Quick

The Rule of 40 states that a healthy SaaS company should have its revenue growth rate plus profit margin equal or exceed 40%. It measures the trade-off between growth and profitability that every scaling company faces. Product leaders use this benchmark in board discussions and strategic planning to evaluate whether the company is balancing investment in growth with path-to-profitability expectations.

Best for

Head of Product, VP Product, CPO

You enter

Revenue growth rate (%), profit margin (%)

You get

Rule of 40 score, pass/fail, benchmark comparison, strategic guidance

Try Rule of 40 Calculator
4
🌍

TAM/SAM/SOM Calculator

Standard

TAM, SAM, and SOM quantify your total addressable market, serviceable market, and realistic obtainable market. This calculator supports both top-down (industry data) and bottom-up (customer × ACV) methodologies. Product leaders use market sizing to validate new product bets, prepare investor materials, and set realistic revenue targets that align executive expectations with market reality.

Best for

Senior PM, Head of Product, VP Product, CPO

You enter

Top-down: total market size, SAM %, SOM %. Bottom-up: potential customers, ACV, reachable %, capturable %

You get

TAM, SAM, SOM values with visual funnel

Try TAM/SAM/SOM Calculator
5

North Star Metric Finder

Quick

Every product team needs a single North Star Metric that captures the core value delivered to customers. This quiz analyzes your product type, revenue model, company stage, value driver, and usage frequency to recommend the best North Star from a database of proven metrics with example companies. Product leaders use this to align their entire organization around one metric that drives both customer value and business growth.

Best for

Senior PM, Head of Product, VP Product, CPO

You enter

5 multiple-choice questions about your product and business model

You get

Top metric recommendation with examples, runner-up, supporting input metrics

Try North Star Metric Finder
6
📋

PM Maturity Assessment

Standard

This diagnostic assessment evaluates your product management practice across discovery, prioritization, roadmapping, metrics, strategy, and stakeholder management. Each dimension is scored on a 4-level maturity scale from Emerging to Advanced. Product leaders use this to identify specific capability gaps in their organization, build a PM transformation roadmap, and benchmark progress over time against industry-standard maturity frameworks.

Best for

Head of Product, VP Product, CPO, Product Ops

You enter

6 multiple-choice questions across PM practice dimensions

You get

Overall maturity score, per-dimension breakdown, learning resource recommendations

Try PM Maturity Assessment
7
📋

AI Readiness Assessment

Standard

Before investing in AI features, you need to honestly assess whether your organization is ready. This assessment evaluates AI readiness across data infrastructure, team skills, organizational culture, technical capabilities, and governance maturity. Product leaders use this to identify readiness gaps before committing resources, build an AI enablement roadmap, and set realistic expectations with leadership about what is achievable in the near term.

Best for

Head of Product, VP Product, CPO, Product Ops

You enter

Self-assessment ratings across 5 AI readiness dimensions

You get

Overall readiness score, per-dimension breakdown, gap identification, enablement recommendations

Try AI Readiness Assessment
8
📐

Weighted Scoring Model

Standard

The weighted scoring model lets you define your own prioritization criteria — strategic alignment, customer impact, revenue potential, technical feasibility — and assign relative weights. Product leaders use this when standard frameworks like RICE feel too rigid and they need scoring that reflects their unique strategic context. Build a repeatable, transparent scoring rubric your entire organization can adopt.

Best for

Senior PM, Head of Product, VP Product, CPO

You enter

Custom criteria names, weights (%), feature scores per criterion

You get

Weighted total score per feature, ranked list, criteria breakdown

Try Weighted Scoring Model
9
🛫

Burn Rate & Runway

Quick

Knowing your burn rate and remaining runway is critical for strategic decision-making at startups and growth-stage companies. This calculator computes net burn from your revenue and expenses to determine how many months before you need additional funding. Product leaders use runway calculations to scope roadmap ambition, time fundraising activities, and make hiring decisions with financial confidence.

Best for

Head of Product, VP Product, CPO

You enter

Cash balance ($), monthly revenue ($), monthly expenses ($)

You get

Net monthly burn, runway in months, projected cash-zero date

Try Burn Rate & Runway
10
📉

Churn Rate Calculator

Quick

Churn is the silent killer of SaaS businesses. This calculator converts between monthly and annual churn rates and benchmarks your performance against SaaS companies at different stages — early-stage, growth, and mature. Product leaders use churn analysis to set retention goals, identify at-risk segments, and quantify the revenue impact of reducing churn by even a single percentage point.

Best for

IC PM, Senior PM, Head of Product, VP Product, CPO

You enter

Customer count at period start, customers lost, period type (monthly/annual)

You get

Churn rate (monthly and annual), benchmark comparison, revenue impact estimate

Try Churn Rate Calculator
11
🏃

Quick Ratio Calculator

Quick

The SaaS Quick Ratio measures the efficiency of your revenue growth by comparing incoming MRR (new + expansion) against outgoing MRR (contraction + churn). A Quick Ratio above 4 indicates highly efficient growth; below 1 means the business is shrinking. Product leaders use this metric to evaluate whether growth is sustainable or if a leaky bucket problem needs urgent attention.

Best for

Senior PM, Head of Product, VP Product, CPO

You enter

New MRR, expansion MRR, contraction MRR, churned MRR

You get

Quick ratio value, efficiency rating, growth sustainability assessment

Try Quick Ratio Calculator
12
🔀

AI Build vs Buy Analyzer

Standard

The build vs. buy decision for AI is more nuanced than traditional software — with fine-tuning as a powerful middle ground. This analyzer evaluates your specific context across team capability, data assets, differentiation needs, budget, and time constraints to recommend building in-house, fine-tuning an existing model, or buying a vendor solution. Product leaders use this to make strategic AI investment decisions that match their organizational capabilities.

Best for

Senior PM, Head of Product, VP Product, CPO

You enter

Questions about team capability, data assets, differentiation, budget, timeline

You get

Recommendation (build, fine-tune, or buy) with reasoning, risk factors, next steps

Try AI Build vs Buy Analyzer

Best Tool by Role

Senior PM
Head of Product
VP Product
Product Ops

Verdict

Build your monthly review around MRR, LTV:CAC, Quick Ratio, and Rule of 40. Use TAM and North Star for strategic planning. Run PM Maturity and AI Readiness assessments in your first quarter.

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