Churn vs LTV: Tracking Loss vs Measuring Value
Compare churn rate analysis with customer lifetime value calculation. Two sides of the retention coin that together tell the full story.
Quick Verdict
Churn rate is the input; LTV is the output. Track churn to spot problems early. Calculate LTV to quantify the financial impact of fixing them. You need both.
Use the Churn Calculator to benchmark your attrition rate, set retention targets, and quantify the revenue impact of reducing churn by a percentage point.
Use the LTV Calculator to understand total customer value, set acquisition budgets, and justify retention investments to finance.
Side-by-Side Comparison
| Attribute | 📉Churn Rate Calculator | 💎LTV Calculator |
|---|---|---|
| Category | SaaS Metrics | SaaS Metrics |
| Complexity | Quick | Quick |
| Best For | IC PM, Senior PM, Head of Product, VP Product, CPO | Senior PM, Head of Product, VP Product, CPO |
| Use Cases | Track Metrics | Track Metrics, Plan Strategy |
| What You Enter | Customer count at period start, customers lost, period type (monthly/annual) | Monthly ARPU ($), gross margin (%), monthly churn rate (%) |
| What You Get | Churn rate (monthly and annual), benchmark comparison, revenue impact estimate | Customer LTV, average lifespan, health benchmark, annualized churn |
| Leadership Use Case | Quantify the revenue impact of reducing churn and set realistic retention targets. | Justify retention investments by quantifying the long-term value of each customer. |
Comparison
Churn Rate Calculator
QuickLTV Calculator
QuickDetailed Breakdown
Churn Rate Calculator
QuickChurn is the silent killer of SaaS businesses. This calculator converts between monthly and annual churn rates and benchmarks your performance against SaaS companies at different stages — early-stage, growth, and mature. Product leaders use churn analysis to set retention goals, identify at-risk segments, and quantify the revenue impact of reducing churn by even a single percentage point.
IC PM, Senior PM, Head of Product, VP Product, CPO
Quantify the revenue impact of reducing churn and set realistic retention targets.
LTV Calculator
QuickCustomer Lifetime Value tells you how much revenue a customer generates over their entire relationship with your product. This calculator computes LTV from your ARPU, gross margin, and monthly churn rate, then benchmarks it against enterprise, mid-market, and SMB SaaS standards. Product leaders use LTV to justify retention investments, set acquisition budgets, and segment customers by value.
Senior PM, Head of Product, VP Product, CPO
Justify retention investments by quantifying the long-term value of each customer.
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