📊Interactive Tool

Kano Model Analyzer

Classify your features using the Kano Model. Answer functional and dysfunctional question pairs to discover which features delight, which are expected, and which don't matter.

Kano Categories

Must-be
Expected basics. Absence causes dissatisfaction, but presence doesn't increase satisfaction.
One-dimensional
Linear satisfaction. The better it is, the more satisfied customers are.
Attractive
Delighters. Unexpected features that create excitement when present.
Indifferent
Customers don't care either way. Low priority.
Reverse
Some customers actively don't want this feature.
Questionable
Contradictory answers — may indicate a confusing question.

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