View all glossary terms

Customer journey map

Customer journey map is a product management concept used by teams to make better decisions and deliver outcomes aligned with strategy. In practice, it shapes how work is prioritized, planned, and executed across discovery and delivery.When to use: Apply customer journey map when clarity, alignment, or tradeoffs are required to move from ideas to impact.When not to use: Avoid relying on customer journey map when the problem is undefined or when speed matters more than structure.Example: A product team uses customer journey map to align stakeholders, focus effort, and measure success against customer and business outcomes.

Glossary categories

Additional glossary terms

Outcome-Based Planning 464

Learn what Outcome-Based Planning 464 means in product management and how it is used in modern product strategy.

Benefits Of User Feedback

Benefits Of User Feedback explained for product managers—what it is, when to use it, and how it drives better product decisions.

Execution Framework 1370

Definition of Execution Framework 1370 in product management, including how it supports effective product strategy and execution.

Strategic Theme 1174

Definition of Strategic Theme 1174 in product management, including how it supports effective product strategy and execution.

Roadmap templates

Now Next Later Roadmap Slide Template

The Now Next Later Roadmap is a visual planning tool used in agile software development to prioritize tasks and manage backlogs, improving productivity and focusing on delivering value to customers.

Epic Roadmap Slide Template

An Epic Roadmap is a planning tool used in agile software development to visualize Epics, associated stories, timelines, and priorities, helping prioritize features and plan sprints.

Release Plan Roadmap Template

The Release Plan Roadmap is a visual planning tool used to manage and prioritize the development of specific product releases, communicate progress, and manage priorities.

Initiative Roadmap Template

The Initiative Roadmap is a visual planning tool used to plan and track the progress of strategic initiatives or projects, communicate progress, and manage priorities.

Epic Roadmap Template

The Epic Roadmap is a visual planning tool used to plan and track the progress of larger-scale software development initiatives, communicate progress, and manage priorities.