A customer journey map visually represents a customer’s experience with a business. It helps companies understand how customers interact with them and how they can improve their products and services. The map shows the entire customer experience, from their first contact with the business to their final engagement. It includes each touchpoint along the journey and how the customer felt throughout the process. It often includes customer feedback and data to provide a complete picture. A customer journey map can help companies identify improvement areas and growth opportunities. Companies can use the insights to refine their customer experience and increase customer satisfaction.
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