View all glossary terms

Customer journey map

Customer journey map is a product management concept used by teams to make better decisions and deliver outcomes aligned with strategy. In practice, it shapes how work is prioritized, planned, and executed across discovery and delivery.When to use: Apply customer journey map when clarity, alignment, or tradeoffs are required to move from ideas to impact.When not to use: Avoid relying on customer journey map when the problem is undefined or when speed matters more than structure.Example: A product team uses customer journey map to align stakeholders, focus effort, and measure success against customer and business outcomes.

Glossary categories

Additional glossary terms

Backlog (sprint)

Backlog (sprint) explained for product managers—what it is, when to use it, and how it drives better product decisions.

Managing Web-Based Feedback

Managing Web-Based Feedback explained for product managers—what it is, when to use it, and how it drives better product decisions.

Organize Customer Feedback

Organize Customer Feedback explained for product managers—what it is, when to use it, and how it drives better product decisions.

User Management Use Cases

User Management Use Cases explained for product managers—what it is, when to use it, and how it drives better product decisions.

Roadmap templates

Epic Roadmap Template

The Epic Roadmap is a visual planning tool used to plan and track the progress of larger-scale software development initiatives, communicate progress, and manage priorities.

Epic Roadmap Slide Template

An Epic Roadmap is a planning tool used in agile software development to visualize Epics, associated stories, timelines, and priorities, helping prioritize features and plan sprints.

Quarterly Roadmap Template

A Quarterly Roadmap is a planning tool used by organizations to outline goals, priorities, and tasks for a three-month period, providing direction, alignment, and structure.

Kanban Product Roadmap Slide Template

The Kanban Product Roadmap is a visual planning tool used in agile software development to manage priorities, improve flow, and adapt to changing requirements in real-time.

Swim Lane Roadmap Template

The Swim Lane Roadmap is a visual planning tool used to manage complex projects involving multiple teams or stakeholders, ensuring accountability, managing dependencies, and identifying bottlenecks.