Customer journey map is a product management concept used by teams to make better decisions and deliver outcomes aligned with strategy. In practice, it shapes how work is prioritized, planned, and executed across discovery and delivery.When to use: Apply customer journey map when clarity, alignment, or tradeoffs are required to move from ideas to impact.When not to use: Avoid relying on customer journey map when the problem is undefined or when speed matters more than structure.Example: A product team uses customer journey map to align stakeholders, focus effort, and measure success against customer and business outcomes.
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The Sprint Plan Roadmap is a visual planning tool used by agile software development teams to plan and track the progress of individual sprints, communicate progress, and manage priorities.
The Epic Roadmap is a visual planning tool used to plan and track the progress of larger-scale software development initiatives, communicate progress, and manage priorities.
The Initiative Roadmap is a visual planning tool used to plan and track the progress of strategic initiatives or projects, communicate progress, and manage priorities.
The Product Features Roadmap is a visual planning tool used in software development to align product development with business goals, communicate progress, and manage priorities.
The Product Timeline is a visual planning tool used in software development to track and plan product development, identify potential bottlenecks, and ensure timely delivery.