View all glossary terms

Design (product)

Design (product) is a product management concept used by teams to make better decisions and deliver outcomes aligned with strategy. In practice, it shapes how work is prioritized, planned, and executed across discovery and delivery.When to use: Apply design (product) when clarity, alignment, or tradeoffs are required to move from ideas to impact.When not to use: Avoid relying on design (product) when the problem is undefined or when speed matters more than structure.Example: A product team uses design (product) to align stakeholders, focus effort, and measure success against customer and business outcomes.

Glossary categories

Additional glossary terms

Strategic Theme 1054

Definition of Strategic Theme 1054 in product management, including how it supports effective product strategy and execution.

How To Make A Product Roadmap

How To Make A Product Roadmap explained for product managers—what it is, when to use it, and how it drives better product decisions.

Value Hypothesis 1118

Definition of Value Hypothesis 1118 in product management, including how it supports effective product strategy and execution.

Value Hypothesis 1228

Definition of Value Hypothesis 1228 in product management, including how it supports effective product strategy and execution.

Roadmap templates

Epic Roadmap Template

The Epic Roadmap is a visual planning tool used to plan and track the progress of larger-scale software development initiatives, communicate progress, and manage priorities.

Sprint Plan Roadmap Template

The Sprint Plan Roadmap is a visual planning tool used by agile software development teams to plan and track the progress of individual sprints, communicate progress, and manage priorities.

Quarterly Roadmap Template

A Quarterly Roadmap is a planning tool used by organizations to outline goals, priorities, and tasks for a three-month period, providing direction, alignment, and structure.

Product Initiative Roadmap Template

The Product Initiative Roadmap is a visual planning tool used to manage and prioritize a set of related product initiatives, communicate progress, and manage priorities.

Initiative Roadmap Template

The Initiative Roadmap is a visual planning tool used to plan and track the progress of strategic initiatives or projects, communicate progress, and manage priorities.