View all glossary terms

How To Prioritize Customers

How To Prioritize Customers is a product management concept used by teams to make better decisions and deliver outcomes aligned with strategy. In practice, it shapes how work is prioritized, planned, and executed across discovery and delivery.When to use: Apply how to prioritize customers when clarity, alignment, or tradeoffs are required to move from ideas to impact.When not to use: Avoid relying on how to prioritize customers when the problem is undefined or when speed matters more than structure.Example: A product team uses how to prioritize customers to align stakeholders, focus effort, and measure success against customer and business outcomes.

Glossary categories

Additional glossary terms

Product Operations Roles

Product Operations Roles explained for product managers—what it is, when to use it, and how it drives better product decisions.

Software Roadmap Template

Software Roadmap Template explained for product managers—what it is, when to use it, and how it drives better product decisions.

Customer Feedback Tools

Customer Feedback Tools explained for product managers—what it is, when to use it, and how it drives better product decisions.

BB Feedback Software

BB Feedback Software explained for product managers—what it is, when to use it, and how it drives better product decisions.

Roadmap templates

Product Feature Roadmap Template

The Product Feature Roadmap is a visual planning tool used to manage and prioritize the development of specific product features, communicate progress, and manage priorities.

Initiative Roadmap Template

The Initiative Roadmap is a visual planning tool used to plan and track the progress of strategic initiatives or projects, communicate progress, and manage priorities.

Kanban Roadmap Template

The Kanban Roadmap is a visual planning tool used to manage and track the progress of tasks in a Kanban system, communicate progress, and manage priorities.

Swim Lane Roadmap Template

The Swim Lane Roadmap is a visual planning tool used to manage complex projects involving multiple teams or stakeholders, ensuring accountability, managing dependencies, and identifying bottlenecks.

Epic Roadmap Template

The Epic Roadmap is a visual planning tool used to plan and track the progress of larger-scale software development initiatives, communicate progress, and manage priorities.