🏴☠️Interactive Tool
AARRR Funnel Calculator
Map your Pirate Metrics funnel — Acquisition, Activation, Retention, Revenue, Referral. See conversion rates between stages and identify your biggest drop-off.
Enter Your Numbers
1
Visitors / sign-ups
2
Completed onboarding / aha moment
30.0%
from above
3
Returned within period
40.0%
from above
4
Became paying customer
33.3%
from above
5
Referred others
25.0%
from above
Your Funnel
Acquisition
10,000
Activation
3,000
30.0%
Retention
1,200
40.0%
Revenue
400
33.3%
Referral
100
25.0%
Overall Funnel Conversion: 1.00% (Acquisition → Referral)
SaaS Benchmarks by Stage
Acquisition
2-5% visitor-to-signup
Activation
20-40% signup-to-activated
Retention
25-40% Day-30 retention
Revenue
2-5% free-to-paid
Referral
10-25% referral rate
Save Your Results
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